Bridgestone Company is celebrating a decade because the title associate of the Bridgestone World Photo voltaic Problem (BWSC) by naming the biggest cohort of Bridgestone-supported groups within the occasion’s historical past for the October 22-29 Australia north to south crossing.
Within the yr of its sixtieth anniversary of Bridgestone Motorsport exercise, the official occasion launch of the 2023 BWSC in Adelaide sees 35 out of 43 groups tackle the 3000km journey from Darwin to Adelaide on Bridgestone tyres.
This yr additionally consists of ”Enliten” know-how in Bridgestone’s BWSC tyre for the primary time and utilizing it in a aggressive platform, merging motorsport and sustainability.
The BWSC showcases Bridgestone’s company dedication of “Power: Dedicated to the realisation of a carbon impartial mobility society” and “Emotion: Dedicated to inspiring pleasure and spreading pleasure to the world of mobility” described within the “Bridgestone E8 Commitment”.
“Bridgestone stays dedicated to the BWSC as an indication of its transformation in direction of a sustainable options firm via the event of latest tyre know-how and by showcasing the values of the Bridgestone E8 Dedication,” says Bridgestone Company international advertising technique government director Tomoyuki Takagi.
“We’re delighted to see the return of this unimaginable occasion and are excited to proceed increasing our involvement within the BWSC via supporting taking part groups.”
The return of the BWSC in 2023 marks the primary occasion since Bridgestone’s decade-long title partnership extension was introduced in 2019.
The occasion supplies Bridgestone with a real-world analysis and improvement platform in a few of the harshest situations on this planet to check new functions of the tyre geared up with “Enliten” know-how.
“Because the automotive trade continues to change into electrified, the BWSC permits us to showcase our know-how and developments to the world,” Takagi explains.
The BWSC is only one of Bridgestone’s international partnerships inside its sustainable international motorsport pillar, becoming a member of the Bridgestone Federation Internationale de l’Vehicle (FIA) ecoRally Cup, a world competitors for street manufacturing autos with an electrical drivetrain.
The BWSC has been operating since 1987 with the aim of contributing to the event of photo voltaic vehicles.
Members are challenged to design, construct and develop the world’s best autos.
The 2023 occasion would be the sixteenth version of the problem which features a “Challenger Class” for fast autos with three or 4 wheels and one driver, a “Cruiser Class” testing four-wheeled autos’ power effectivity and practicality with one driver and multiple passenger, and an “Journey Class” open to autos that don’t meet the opposite class and should have greater than three wheels.