BMW i Imaginative and prescient Dee Debuts At CES As Window Into Neue Klasse Of EVs

Meet the BMW i Imaginative and prescient Dee, the automaker’s important exhibit at this yr’s Shopper Electronics Present (CES) in Las Vegas. 

The mid-size sedan idea previews the styling language and tech for the model’s upcoming Neue Klasse of EVs, the primary of which is able to go into manufacturing in 2025 within the type of a 3 Sequence-sized electrical sedan. Thoughts you, BMW says the design of the i Imaginative and prescient Dee – the place “Dee” stands for Digital Emotional Expertise – has been intentionally pared down for CES to focus consideration on the digital expertise and the DNA of the BMW model. 

Key exterior styling options embody the basic three-box sedan design and reimagined BMW kidney grille, twin round headlights and Hofmeister kink, with “phygital” (fusion of bodily and digital) icons changing analog components. 

The automobile can also be outfitted with full-color E Ink know-how and may current its exterior in as much as 32 colours – or mix them – courtesy of an ePaper movie that covers the whole physique, which is divided into 240 individually managed E Ink segments. That is an evolution of the black-and-white BMW iX Flow Featuring E Ink unveiled at CES 2022.

Inside, digitalization goes hand in hand with minimalism, with BMW providing as few supplies, working controls and shows as doable to make sure nothing distracts from the digital expertise. 

One other ingredient price mentioning is the unconventional steering wheel with a central vertical spoke and contact factors that come to life when approached or touched by the motive force’s thumb. These contact factors management collection of the content material projected onto the windscreen and, along with the Head-Up Show, assist the precept of “fingers on the wheel, eyes on the highway.”

Talking of the Head-Up Show, it extends throughout the complete width of the windscreen, a function that can even be discovered on the fashions of the Neue Klasse from 2025. The windscreen solely turns into recognizable as a show as soon as it’s activated. BMW says this demonstrates the massive potential of projection know-how. We’d add that it is refreshing to see a brand new automobile that does not have an enormous display screen on the dashboard.

The BMW Blended Actuality Slider is the central working management of BMW i Imaginative and prescient Dee. Working along with the Head-Up Show, the system permits the motive force to resolve how a lot digital content material they wish to see on the windscreen by utilizing shy-tech sensors on the instrument panel.

BMW i Vision Dee

The five-step choice ranges from analog, to driving-related information, to the contents of the communications system, to augmented-reality projection, and to entry into digital worlds. Talking of the latter, the home windows could be dimmed to steadily fade out actuality, permitting passengers to expertise combined actuality in an immersive method with out requiring any extra instruments. 

One other fascinating function of the BMW i Imaginative and prescient Dee is the personalised welcome state of affairs, which mixes graphical components, gentle and sound results. The headlights and the closed BMW kidney grille type a standard icon on a uniform floor, permitting the automobile to provide completely different facial expressions.

In line with BMW, “the i Imaginative and prescient Dee can speak to folks and, on the identical time, specific moods akin to pleasure, astonishment or approval visually.” It could additionally mission a picture of the motive force’s avatar onto the aspect window to additional personalize the welcome state of affairs.
Sadly, we do not get to be taught something concerning the Imaginative and prescient i Dee’s powertrain, however BMW says it’s going to present additional insights and glimpses of the revolutionary automobile idea of the Neue Klasse over the course of this yr.